Our Blog

March 8, 2019
6 Ways Blogging Works for Business

1. Boosts Rankings in Search Regularly producing industry-related content can improve your business’s rankings and, therefore, its online visibility. This is especially true if you write mainly informative posts rather than promotional ones. Informational posts often naturally include a good mix of keywords and if you further optimize your posts for search engines, you can […]

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March 8, 2019
Examples of Engaging Social Media Posts

Devon Heavey August 7, 2017 Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. Engagement with your social posts helps you to generate leads, make connections, and build up your online reputation. To help you come up with engaging social media posts for your business, we’ve come up with some […]

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March 7, 2019
How to Rank Higher on Google Maps

Emily Weisberg January 18, 2019 To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps and Google My Business. “Ranking” refers to how high your business appears in the list of search results when someone […]

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October 18, 2018
Pinterest marketing for your business

October 23rd, 2014 Michiel Heijmans First things first A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting for any social marketing strategy. The use may be different, but all companies can find a […]

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October 18, 2018
What is content SEO?

Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site […]

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October 18, 2018
Blogging: The ultimate guide

May 09th, 2018 Marieke van de Rakt Why blog? If you have a website of any kind, you need to blog, at least occasionally. Blogging is the best thing you can do for SEO and it’s a valuable marketing tool. Plus of course, it can be great fun! Blogging for SEO Adding content on a […]

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October 18, 2018
SEO copywriting: The ultimate guide

March 22nd, 2018 Marieke van de Rakt SEO copywriting and holistic SEO At Yoast, we practice what we call ‘holistic SEO’. This means that our primary goal should be to build and maintain THE BEST possible website. Ranking in Google will come automatically if your website is of extremely high quality. Learn how to write […]

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October 18, 2018
Image SEO: Optimizing images for search engines

October 18th, 2018 Michiel Heijmans Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO. This post explains […]

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