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On July 14th, 2018 by pyxelsadmin

How To Add an Online Store to Your Existing Website

Posted In:
Website

WooCommerce, which was recently acquired by Automattic, now powers 30 percent of all online stores across 10 million sites. WooCommerce has earned this market position in just four years — a testament to its strength as an e-commerce platform.

What makes an e-commerce platform?

While you can sell items through some integrations online with payment processing services, the ability to take a credit card and provide a transaction doesn’t mean that the solution is an e-commerce solution. E-commerce solutions have the following key features:

  • Product pages that provide multiple views and levels of product specifications, along with dynamic pricing capabilities and quantity adjustments.
  • Shopping cart — a page or object that contains all of the items added during the shopping session. Users can update quantities or delete items.
  • Checkout page — a conversion point where users can provide payment information and submit an order for fulfillment.
  • Account pages — the ability for a customer to set up an account, view orders, and manage pertinent contact, delivery and payment information.
  • Payment integration — the ability to accept and process credit card data, or integrate with a system like PayPal, Amazon Payments or Stripe that provides that service.
WooCommerce provides all of these features elegantly within the WordPress platform.

WooCommerce is a free plugin, with more than 350 extensions that extend its capabilities to inventory management, payment gateways, point-of-sale systems, shipping, subscriptions, reporting and many external products or internal features.

One incredible feature of WooCommerce is that it will also automatically utilize your page template to create its product page, account page, shopping cart and checkout page. Of course, WooCommerce also offers a robust API that enables the user to customize each of those pages. A number of popular themes include WooCommerce-friendly template pages.

Before you start selling with WooCommerce

0-ssl-garage-godaddyA key step before configuring WooCommerce is to install an SSL certificate. Security and encryption are critical when processing credit card or account data. Installing an SSL certificate can be a fairly technical process — unless you’ve signed up with GoDaddy Managed WordPress hosting on an Ultimate or Developer Package. In those cases, you can apply your SSL certificate easily to your WordPress instance from your My Account screen.

A properly installed SSL Certificate and SSL connection ensures that any communication between the user and the server is encrypted and not sent in clear text.

Let’s install WooCommerce

WooCommerce has an entire video series and detailed documentation that can assist you in installing, configuring and optimizing WooCommerce for your site. For the purpose of this post, though, we want to jump-start you and get you selling your first product!

We’ve shared detailed articles on How to Install Plugins, so we expect that you understand how to do that already. This plugin is a bit different, though, in that the first time you activate it, it launches a setup wizard to make things easier for you.

1. Search for WooCommerce.

1-install-woocommerce

2. Activate the WooCommerce plugin.

2-activate-woocommerce-plugin

3. Click Run the Setup Wizard.

3-run-woocommerce-setup-wizard

4-woocommerce-setup-1

The setup will now generate the necessary pages we discussed earlier — the cart, the checkout, the shop page and the account page.

4. Click Continue.

4-woocommerce-setup-2

5. Set up the location defaults for your online store.

4-woocommerce-setup-3

6. Configure your shipping and tax settings.

4-woocommerce-setup-4

7. Configure how you would like to receive payments.

Some options are provided out of the box, like PayPal, invoicing, cash on delivery or bank transfer. If you wish to process credit cards, you’ll most likely need to purchase a payment gateway extension.

4-woocommerce-setup-5

Setting up products

Your store is now configured! Next steps are just setting up products and getting ready to retire in the Bahamas. (Your experience may vary).

4-woocommerce-setup-6

Setting up a product is similar to setting up a page or post, just with many more options to configure. We recommend preplanning your store, your categories, and
taking some amazing photos of your products
, as well as providing rich descriptions of the products or services you’ll be selling online.

5-woocommerce-product

Capture metrics

You’re not done quite yet! To monitor and improve your store sales, it’s essential that you install and configure a plugin to add e-commerce metrics and data capture to your Google Analytics account. Install the WooCommerce Google Analytics Integration.

Paid marketing, re-marketing, abandoned shopping carts, upsells, related products and other topics are just a few in the lexicon of e-commerce marketing. Don’t just set up your page and expect people to come and spend money; you’ve got to get savvy in marketing your products and increasing their value to your customers. I would highly recommend reading and subscribing to the WooCommerce blog and enabling Sidekick, a plugin for virtual learning that supports WooCommerce.

On July 14th, 2018 by pyxelsadmin

What’s Wrong With Using Website Templates?

Posted In:
Website

There’s is no doubt that website templates dominate the web design world today. It’s not hard to find a huge influx of companies offering “personalized” website templates. This sounds like a fantastic opportunity to grow your business with a low cost. Yes, if you have a tight budget, it may be exactly what you need.

However, in actuality, design templates obviously have their limitations and below I bring to you five key elements which show exactly why a website template is bad for your business.

One Size Doesn’t Fit All

It’s almost 2017 now. Don’t you tell me that your visitors still have to do the “pinch and swipe” to get around your website? You’re not just frustrating your potential customers, you’re harming your bottom line (AND your reputation). Having a responsive design is no longer just a really good idea; it’s a must.

But guess what? Though this is changing a little, you can still find web design templates out there that are not responsive. Using those templates, you’re making customers less likely to engage with your business and making your business seem more like a place of amusement than a professional business.

Related: Why A Good Website Matters For Every Business

You Get What You Pay For

Hey, you might think that it’s the comparatively low costs templates offer that is their main selling point. You’re right! But, let’s think bigger! No pain, no gain. You get what you pay for. Why don’t you know that the templates are cheap, because they actually look cheap?

Impressions matter. The first impression is much more crucial. You don’t cut sheets of paper into rectangles and write your business cards up by hand, do you? No one does that.

Well, the same can be said about templates. A website template suggests lack of creativity and laziness – and because of these you won’t gain a positive response from first time viewers. And as a result, your brand image can only suffer for sure.

Just Like The Others

How can you differentiate yourself from the crowd when wearing the exact same clothes like others? Okay, your face may be a little different with the makeup you did by your own, but who care when they just look at you in 3 seconds then leave?

It goes the same with your website. Most people leave after just one glimpse at your site. So, to make them remember your website, you have to keep them interested and make the site absolute unique which a template can not deliver.

Together with their generic titles, header image and some ugly styled navigation, these features are distinctive enough so visitors instantly know that the brand didn’t invest in a custom design and chose an unprofessional solution.

If those perspectives don’t feel that you are really serious about your business, how can they purchase for your services?

No Room For Creation

Let me repeat again. There is not so much room for you to create with a template design. You have to use what is given to you. Sure, you can click a few things, copy a few paragraphs into a form, add your content like images and text, but that’s hardly a customization feature.

If you simply share information about your company and maybe post a blog or two once in awhile, a template site may be totally up your alley. But if you need the piece of your website to talk to each other, or do cartwheels, or if you’re looking for unique layouts and structures, this may not be the best choice. A website based on a template will never be unique!

If you are ok with giving up some flexibility, a template be an ideal option for you.

Templates Resist Change

Time flies fast. Things change. People changes. No matter how awesome your website is, no one is going to be interested in it forever if it’s still the same with the passing of time.

To avoid looking outdated and old-fashioned, your site needs to be updated regularly. But with a template, when it comes to this situation, you might have to start rebuilding your website from scratch. It’s because when you use a template, you depend on a system created by someone else and it is a sure way to lock yourself out of their options.

And when you’re done, the business might lose to your competitors. See, being too dependent on others is always bad.

Conclusion

Deciding whether or not you use a website template for your business may be based on your time, budget and value. However, in my point of view, building a custom website is still considered as a smart investment, and the one that helps your business grow in the long run.

To end this post, I just want to remind you that you always get what you pay for. No pain, no gain.

On July 14th, 2018 by pyxelsadmin

Why A Good Website Matters For Every Business

Posted In:
Website

There is no doubt that almost every business has a website nowadays. It seems to be the most powerful marketing tool ever. But, sadly not many people realize that fact. Some of them are overspending on their website, others are underspending and have no idea what they’re doing. Tons of websites out there are poorly designed or come straight from a template, which do not bring to their business any benefits.

So, in today’s post, I’m going to tell you why a good website really matters to your business.

You Never Get a Second Chance to Make a First Impression

Just one glance at the way your website looks can turn someone into a customer, or forces that person to click away. Even though it can take hours, weeks or even months to build a website, it just takes seconds to decide whether visitors want to interact and do business with you or not.

The better first impression you give, the more likely your visitors are to stay and return to you website.

Your Website is a Direct Reflection of You

Unfortunately, people still judge a book by its cover and simultaneously your business by your website appearance. If your website has a chaotic, or haphazard look, it can cause a user to pause before making an interaction or force them to click on the “back” button.

Don’t make your website look more like a place of amusement than a professional business. What you are looking for is the potential visitors who are willing to browse through your site and get to know who you are. Then, if those perspectives don’t feel that you are really serious about your business, how can they purchase for your services?

Visitors Can Get Important Information

When visitors access to your page, they want to get what they are looking for right away. If they can’t skim through your website and identify key information quickly, they are likely to leave and visit another website instead. So, instead of beating around the bush, make sure your message can be communicated at a glance.

Your Business has a Better Brand

As well as a powerful marketing tool, your website also serves to promote your brand. You website will create an image of who you are and what you want the community to know about you, your products and services. A good website will contain obvious information that shows visitors the type of brand your are.

Your Client List will be Expanded

Above of all, launching a fantastic website also means you’ll instantly become a global business, allow you to expand your potential client base by million. On the contrary, if you don’t have a website that delights your audiences, they may end up with your competitors’ ones and you’ll lose your business.

Putting up a shoddy website is the most easiest way to scare your visitors away. Who want to do that with their business? No one! So, it’s wisely to take care and invest in your business website by hiring someone who knows what they’re doing. Then I certainly encourage you to give Pyxels Design Studio a call. That’s something we can definitely help you!

On July 14th, 2018 by pyxelsadmin

Why Do I Need a Website Designer?

Posted In:
Website

As the world rapidly journeys further into the digital age, having an outstanding website is no longer optional, but vital for business, marketing, and communication.

Free website builders now occupy a not-so-small corner of the Internet, proclaiming their easy to use services that extraordinarily require no coding experience or tech skills whatsoever. Once seated upon a highly sought after throne, website designers are becoming another group of innovative humans losing out on jobs due to technology. The allure of these drag and drop website builders have many business owners trying their hand at building their own websites to save money. But the truth is, a free website builder can cost much more in wasted time and frustration.

If you want your website to truly represent you, your brand, and your company, then you need to hire a website designer.

Not Convinced?

Take a gander at these five reasons why you need a website designer:

1. Save Time, Energy, and Frustration

If you’re a business owner, you’re time is extremely valuable. Unless downing four pots of coffee and pulling an all-nighter is your favorite pastime, then you need to hire a website designer. Even if you are tech savvy and have a solid grasp on the basics, there is still a whole slew of skills that are crucial to constructing an effective website. If you decide to invest precious hours wrestling with templates and textboxes, there’s still a good chance you will be left extremely disappointed with the outcome of all your hard work. Finding out that your site doesn’t display properly (or at all) will leave you kicking yourself for not hiring a website designer in the first place. So play your strengths and delegate your website needs to a pro.

2. Professionalism and Competition

Businesses that don’t have a professionally created website risk losing customers online and even offline. It’s no secret that consumers evaluate and compare products and companies long before they pull the trigger on a purchase. If your website does not seem professional or secure, customers will simply move on to your competition’s URL. If your competitors have a web presence before you do, they are already one step ahead. But, if you hire a website designer and launch a more professional, effective website, you will end up having the edge.

3. Staying Up to Date

The Internet changes faster than the weather in New England. New technologies, computer code, and methods to increase traffic to your site manifest every single day. When you hire a professional website designer, you can be assured that the site is being created with the latest technologies and according to the latest trends. A professional website designer is not only your artistically adept graphic designer, but they are also in the loop when it comes to online marketing, CSS, photo optimization, JavaScript, and other languages that will boggle your brain if you decide to try to build your own website.

4. SEO (Search Engine Optimization)

Search Engine Optimization is a enigmatic technique that somehow magically gets your website near the top of a Google search. A high search engine ranking is important not only because it is free, but it is usually the number one way potential customers will find you on the Internet. A professional website designer knows how to develop your website in a way that search engines can easily read and rank your page. If search engines cannot find your site easily, neither will your clients. It’s like building your business on a busy street so people can see that it exists. When you have a website built by a professional website designer, search engines can see it and usher people in like an overly enthusiastic human billboard.

5. Continual Maintenance

Many people don’t realize that a website is never really complete. Websites require regular maintenance and if you neglect basic upkeep, glitches, such as broken links, slow page loading, and other issues will negatively affect your visitors experience and their impression of your company. And, once customers start flooding in, your needs will increase as your audience grows. Website builders simply can’t keep up with these demands as your website’s traffic increases, but with the help of a great designer, you have nothing to worry about. In addition, updating and adding new content to your website will consistently improve its performance and increase your return on your investment.

There are a million other things a free website builder can’t do that website designer can and there are many more logistical reasons you really do need a website designer. But the bottom line is, creativity is something a machine has a hard time replicating.

While DIY website builders may appear to be all sunshine and rainbows, they can easily lead you down the road of wasted time and frustration. A website is more than just an extension of your business. It is an important first impression and you want to make sure your website represents your vision and mission in a way that relates to your customers. Sometimes, this is hard to articulate on an unfamiliar platform. A professional website designer has the tools, knowledge, and experience to efficiently deliver your message and ultimately help grow your business and boost profits, all while making you look good.

If you are big or small; non-profit or focused on building the healthiest bottom line possible; seeking a basic site or all the bells and whistles; redesigning a current site or starting from scratch, Pyxels Design Studio is here for your next project. Visit our Contact page and let’s start a conversation!

On July 14th, 2018 by pyxelsadmin

Worst Mistakes of DIY Websites

Posted In:
Website

The allure of DIY (do-it-yourself) websites have many business owners trying their hand at building their own websites to save money. But the truth is, a free DIY website builder will cost much more than hiring a professional website designer.

DIY website builders may appear to be all sunshine and rainbows, but they can quickly lead you down the road of wasted time and frustration. Even if you are tech savvy and have a solid grasp on the basics, there is still a whole slew of mistakes you have to go out of your way to avoid to construct an effective website. If you’re a business owner, you’re time is just too valuable to be spent wrestling with templates and textboxes.

There are a bazillion mistakes to be made when you try to build your own website, but have a look at the five biggest mistakes of DIY websites:

Related: Why A Good Website Matters For Every Business

The reality is that when I look at a DIY website, I could spend all day finding things wrong with them. And those simple stupid mistakes and overlooked components can be a huge detriment to your website. Today we’ll look at the top 5 biggest mistakes of DIY websites:

You Got It Wrong In The First Thought

Free website templates can make it easy for you to create a website quickly. However, these templates have no rhyme or reason and contain zero personality, making your website generic and boring. The aesthetics of your website directly affect your potential client’s perception of your business and an ugly website will usher in a massive blow to your credibility. The moral of the story: cheap templates look cheap. Don’t sell yourself short.

Many people looking to create their own DIY website might think they just need a simple website, why don’t they have to invest in a professional design agency? You don’t need a SIMPLE website, you need an EFFECTIVE one.

You don’t cut sheets of paper into rectangles and write your business cards up by hand, do you? No one does that! And the truth is your website is much more important than your business cards. Even though it can takes hours, weeks or even months to build a website, it just takes seconds to decide whether visitors want to interact and do business with you or not.

The better first impression you give, the more likely your visitors are to stay and return to you website. An effective website created by professionals is a smart investment in the long run and and the one that helps your business grow, not your competitors do!

You Use “Personalized” Website Templates

It’s not hard to find a huge influx of companies offering “personalized” website templates out there. Most of DIY websites tend to use them because they usually offer comparatively low costs. But don’t you know that the templates are cheap, because they actually look cheap?

Together with their titles, header images and some ugly styled navigation, your website is going to look generic, unconnected to your brand. And obviously, you do not ever think about standing out from the crowd!

 Remember, you get what you pay for!

See What’s Wrong With Using Website Templates?

If you want to create a website is as unique as your business and that matches you brand, you might need to consider calling a professional.

Calls-to-action (CTA) is Missing

Many people don’t realize that their website is the most powerful marketing tool ever. A successful website must have ability to convert visitors quickly into customers. But without a clear and obvious Call-To-Action such as driving visitors to purchase your products or services, sign up to a newsletter, download something from your site, etc., your website is not able to do that.

Truth be told, strong Call-To-Actions increase visitor conversion rates by a tremendous amount so why is this missing? You don’t want you website is just an “online business card”, do you?

Potential Customers Cannot Find Your Website

If Google can’t find your website, it might as well not exist. A high search engine ranking is important not only because it is free, but it is usually the number one way potential customers will find you on the Internet. If search engines cannot find your site easily, neither will your clients. DIY website builders offer virtually nothing in the way of SEO, meaning you have to piece together the puzzle of this perplexing practice on your own.

Let’s try to type in what your business specializes in on google with the location, wait and see whether your DIY website comes up or not. If it doesn’t, it’s time to call the experts. A professional web design agency with the right knowledge and tools will help to bring the right people to your website.

You Forgot About Mobile

Customers are demanding that your website be mobile responsive as 84% of small businesses who optimized for mobile reported an increase in customers and saw immediate and long-term benefits. DIY websites are not designed with mobile first in mind, which is disappointing to not only your customers, but also to your business and to Google, since the Google favors and prioritizes mobile responsive websites in search algorithms.

Creating a responsive website can be difficult task for someone who lacks experience in web design. You have to worry about screen size, clickable link size, fonts, images for mobile, and more. Are you sure you can do all of these things by yourself?

Google Analytics

As the gold standard for website traffic monitoring, Google Analytics collects valuable nuggets of information for you, like number of visitors, how long visitors are staying, how they are getting there, etc. Reviewing your website’s Google Analytics report on a regular basis can shine a light on your strengths and weaknesses and help you determine where your best referral traffic comes from to help measure your efforts. DIY websites don’t include this in their services, so the only thing you will be analyzing is why no one is coming to your website.

Hacker Protection

Hacking has been at the forefront of too many a news story lately, showing that you cannot take an “ignorance is bliss” approach to protecting your website. DIY websites can be easy targets, so installing Wordfence Security and purchasing an SSL Certificate (like a padlock for usernames, passwords, and credit card info) are necessary measures to be taken. Another precaution is manually installing WordPress and changing the default settings so hackers can’t jump in and wreak havoc all over your business. And yup, you guessed it, DIY websites leave all this fun stuff for you to do on your own.

Conclusion

Even if you buckle down and tackle the tedious task of building your own website, there’s still a good chance you will be left extremely disappointed with the outcome of all your hard work. Finding out that your site doesn’t display properly (or at all) will leave you kicking yourself for not hiring a website designer in the first place. DIY websites simply aren’t capable of allowing your business’ website to reach its full potential, so if you want your website to truly represent you, your brand, and your company, then you need to hire a website designer.

Pyxels Design Studio has the tools, knowledge, and experience to efficiently deliver your message and ultimately help grow your business and boost profits, all while making you look good. If you aren’t using your website to its full potential, contact Pyxels Design Studio today to get a glimpse of the seemingly endless possibilities your website is capable of fulfilling!

 

On July 6th, 2018 by pyxelsadmin

8 Tips for Choosing the Best Domain Name

Posted In:
Website

By wpbeginner

When starting a blog, choosing a domain name can be stressful because you don’t want to make a mistake. To make the process easier, we have a 8 step framework that you can use to pick the best domain for your website.

1. Stick with .com

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.

We always recommend choosing a .com domain. While it can be tempting to come up with clever blog names using new extensions, a .com domain is still the most established and credible domain extension. Newer domain extensions like .ninja or .photography can be untrustworthy.

Dot-com domains are also the most memorable. Many users, especially those who aren’t as tech-savvy, will automatically type “.com” on the end of every domain without thinking about it.

If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com. It’s smart to avoid that risk by sticking with .com.

Not to mention, most smart phone keyboards automatically have a .com button.

2. Use keywords

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google.

It is very hard to find a good domain with your target keywords that’s not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out.

3. Keep it short

While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.

It’s a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember.

Not to mention, users will also be more prone to entering typos with longer domain names, and you’ll lose out on that traffic.

That’s why it’s a good idea to keep your domain length short.

4. Make it easy to pronounce and spell

You should be able to easily share your domain when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.

It should be easy to understand and spell for any listener.

5. Keep it unique and brandable

Your blog domain name must be unique, so you’ll stand out in your readers’ minds. It’s smart to research other blogs in your niche and find out what domain names they’re using.

You don’t want to accidentally use a trademarked name, or get accused of copying another blogger.

You can also choose to pick a domain name that’s more brandable. Brandable domain names are unique, catchy, and memorable. For example, “Amazon.com” is a much more brandable name than “BuyBooksOnline.com.”

6. Avoid hyphens

Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don’t want to give the wrong impression to potential visitors.

Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor’s site if they forget to type in the hyphens.

7. Avoid doubled letters

It’s a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like WordPresssetup.com will be more prone to typos, and result in lost traffic.

8. Leave room to expand

It’s smart to choose a domain name that’s related to your niche because it gives users some idea of what your site is about. But you don’t want to limit your options too much.

For example, a florist might choose a domain name like orchidblog.com, but then want to start blogging about other flowers besides orchids. In that case, the domain might prevent you from attracting readers interested in other flowers.

Properly moving your WordPress site to a new domain can be a frustrating process, and it can cause you to lose search rankings and traffic if you don’t do it right.

That’s why it’s so important to keep these tips in mind, so you can choose the best domain name for your website.

Best Place to Register a Domain Name

There are hundreds of domain registrars on the web. It’s important to choose carefully, because it can be difficult to move your domain later on.

Just like with web hosting, pricing for domain registrations can vary anywhere from $9 to $24 per month.

Here are a few places we recommend for domain registrations.

Below are three WordPress hosting companies that are offering our users over 60% off web hosting and a free domain name:

Bluehost – one of the oldest and largest brand name when it comes to web hosting. They’re an official “WordPress” recommended hosting provider.

GoDaddy is the largest domain registrar in the world. They manage over 63 million domain names for over 14 million customers.

1and1– another popular domain registrar that offers great deals on domain registrars, transfers, and domain privacy.

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